Privacy Policy

Your privacy is very important to me. At Obviously Not Ordinary, I have a few fundamental principles that I follow:

  • I don’t ask you for personal information unless I truly need it. (I can’t stand services that ask you for things like your gender or income level for no apparent reason.)
  • I don’t share your personal information with anyone except to comply with the law, develop products, or protect rights.
  • I don’t store personal information on servers unless required for the on-going operation of my site.

Website Visitors

Like most website operators, Obviously Not Ordinary collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. ONO’s purpose in collecting non-personally identifying information is to better understand how ONO visitors use its website. From time to time, ONO may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Obviously Not Ordinary also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on our blogs. ONO only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to ONO websites choose to interact with ONO in ways that require ONO to gather personally-identifying information. The amount and type of information that ONO gathers depends on the nature of the interaction. For example, we ask visitors who comment on our blog to provide a username and email address. Those who wish to receive WPBeginner updates via email, we collect their emails. In each case, ONO collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with ONO. ONO does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Obviously Not Ordinary may collect statistics about the behavior of visitors to its websites. For instance, ONO may monitor the most popular pages on the site or use spam screened by the Akismet service to help identify spam. ONO may display this information publicly or provide it to others. However, ONO does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Obviously Not Ordinary discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on ONO’s behalf or to provide services available at ONO’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using ONO’s websites, you consent to the transfer of such information to them. ONO will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, ONO discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when ONO believes in good faith that disclosure is reasonably necessary to protect the property or rights of ONO, third parties or the public at large. If you are a registered user of an ONO website and have supplied your email address, ONO may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with ONO. If you send us a request (for example via a support email or via one of our feedback mechanisms), I reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. ONO takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Obviously Not Ordinary uses cookies to help ONO identify and track visitors, their usage of ONO website, and their website access preferences. Obviously Not Ordianry visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using ONO, with the drawback that certain features of ONO’s websites may not function properly without the aid of cookies.

Business Transfers

If ONO, or substantially all of its assets were acquired, or in the unlikely event that ONO goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of ONO may continue to use your personal information as set forth in this policy.


Ads appearing on ONO may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by ONO and does not cover the use of cookies by any advertisers.


Comments and other content submitted to Akismet anti-spam service are not saved on ONO servers unless they were marked as false positives, in which case I store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

Although most changes are likely to be minor, ONO may change its Privacy Policy from time to time, and in ONO’s sole discretion. Obviously Not Ordinary encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change